Travel experiences brand
Atolls · travel- Rhythm
- Monthly reviews, quarterly planning
- Structure
- exclusivesCPA increasesfixed feesclosed-group offersTM+ rights
- Result
GMV +400% in the first 18 months, becoming the #2 travel brand in the portfolio
Affiliate & commerce partnerships · Atlanta
I work between brands and the publishers, networks and apps that sell for them. At Atolls I ran a $150M+ GMV portfolio of 75+ Tier 1 merchants. Now I help brands, publishers and apps build affiliate programs that grow, and I'm open to the right leadership role.
$10M+ annual transactional revenue40%+ YoY growthup to 130% of quota
GMV +400% in the first 18 months, becoming the #2 travel brand in the portfolio
Selected work
Each of these started with a partner that was flat, cutting budget or stuck on a product problem. The fix was usually a better deal structure and a regular planning rhythm, not more spend.
Revenue 2x+ for the program, with the brand's sales volume up 25%
+50% vs. pre-COVID for a major online travel agency once travel came back
$23M at 71% margin 7 points above target. New service sales +39%, upgrades +34%, digital accessory sales +81%.
Viewability +60% CTR doubled, dealer retention rose and OEMs invested more across the site
$150M+
GMV across 75+ Tier 1 merchants
~20%
conversion rate lift
10+
new partners a quarter
4
Key Account Managers led
Brands I've worked with
How I help
I've sat on both sides of the table, managing merchants for a publisher and building programs for brands. That's useful when you need terms that work for everyone in the chain.
Build
Network and sub-network selection, commission and deal structures (CPA, CPC, CPL, fixed fees, exclusives), partner policies and a launch plan.
Source
Finding the networks and feed vendors that give you the data rights you need: product storage, images, deep links and clean tracking.
Now: Head of Commerce Partnerships (consulting) at Styon, a pre-launch AI personal stylist app, lining up 25+ brands and 50K+ SKUs for launch.
Grow
Tiering, QBRs, incentive design and the monthly planning rhythm that moves a listed partner into your top five.
Monetize
For content sites and apps: which merchants and networks to work with, how coupon and cashback dynamics affect you, and how to prove incrementality.
Engagements run as a defined project or a monthly fractional role. I use AI tools heavily for prep and analysis; it cut my QBR prep from 3 to 4 hours down to under an hour.
Experience
Most recently on the publisher side of affiliate, with agency and media roles before that.
Styon · AI personal stylist app
Securing affiliate networks, sub-networks and product-feed vendors so the app launches with shoppable products from 25+ brands.
Atolls (Coupons.com)
Ran a $150M+ GMV portfolio of 75+ Tier 1 merchants across retail, travel, food delivery and entertainment. Led a team of four Key Account Managers and ran white-label coupon sites for CNN and Insider.
Autotrader (Cox Automotive)
Sat between Product and Sales for dealer and OEM advertising, turning client problems into roadmap fixes.
Perficient Digital
Led a portfolio of digital marketing accounts for enterprise clients.
Moxie (Publicis Groupe)
Owned a $23M+ book anchored by a Fortune 15 wireless carrier, with three direct reports.
Ran operations in China for HowStuffWorks International and Taylor Corporation, led digital programs at WebMD and agencies in Los Angeles, and served as a Captain, US Army.
Off hours
Two things that shape how I work: running a small regulated consumer brand, and years spent writing for a living.
Since 2020
Award-winning bourbons and rye, sold at retailers in Southern California and Kentucky and online. Spirits is a heavily regulated category, so every launch is an exercise in partners, compliance and margins.
Before marketing
I wrote screenplays and sold several. It's still how I approach a pitch: know the audience, find the story, cut what doesn't earn its place.
Contact
I'm taking on consulting projects and talking with teams about leadership roles in affiliate, partnerships and performance marketing.